Hey builders 👋

Over the past few weeks I've been experimenting with something interesting:

selling my product to the global market using X (Twitter).

No ads.
No marketing team.
Just social interaction and consistency.

The results surprised me.

With a very simple workflow, it's possible to generate 1–2 sales per day, which compounds into hundreds of orders per year for an indie builder.

In this post I'll share:

• why I decided to sell globally
• the exact workflow I'm using on X
• and how I turned it into a repeatable system

Why I Stopped Focusing Only on the Local Market

I'm from Vietnam.

And if you know anything about the Vietnamese developer ecosystem, you know one thing:

developers here are insanely good.

People:

• ship fast
• learn AI quickly
• build products in days

An idea appears on Monday…

By Friday, three or four people have already built it.

This is great for innovation.

But it also means competition becomes brutal very quickly.

So I started thinking differently.

Instead of competing inside a 100 million user market, why not build for the 8 billion people market?

That idea pushed me toward selling globally.

The First Problem: Getting Users

Once you decide to sell globally, a new problem appears immediately:

How do you find customers?

The obvious solution is ads.

But ads are expensive.

Typical numbers look like this:

• CPC: $0.5 – $1
• CPA: $3 – $8

For large startups that's fine.

For indie builders?

That hurts.

I didn't want to burn cash just to test a product.

So I started looking for a different approach.

Something cheaper.

Something more organic.

Something that scales with effort instead of money.

That's when I focused on social platforms.

Why I Chose X (Twitter)

Among all social platforms, X stood out for a few reasons.

First, it's a text-first platform.

You don't need to produce videos every day like TikTok or YouTube.

For developers, this matters.

We can simply write posts.

Second, the build-in-public culture is strong.

People share:

• projects
• experiments
• launches
• revenue numbers

This makes it easier to talk about your product naturally.

Third, the audience is global.

Your followers can come from:

• the US
• Japan
• Europe
• Korea
• anywhere

Which means your product can spread across multiple markets simultaneously.

What About the Language Barrier?

One concern I had early on was language. X is full of different languages:

• English
• Japanese
• Korean
• Spanish
• many others

My English is not perfect.

And I definitely don't speak Japanese or Korean.

But something interesting happens on X.

People are surprisingly forgiving about language.

As long as you:

• communicate clearly
• participate in conversations
• interact genuinely

People respond.

Nobody cares if your grammar is perfect.

Over time I realized something simple:

You don't need perfect English to build relationships.

You just need to be understood.

The Real Advantage of Selling Globally

The biggest benefit is obvious.

Market size.

If your product solves a real problem, the potential audience becomes dramatically larger.

Many indie builders have already proven this.

They build small tools…

And end up with customers from dozens of countries.

I'm still early in the journey.

But after just two weeks, I already had 30 paying users.

Which is a great signal for a new product.

The Simple Workflow I Use on X

There is no secret growth hack here.

Just a simple system that works when you repeat it every day.

Step 1 — Create an X Account

Start with a normal X account. Nothing complicated.

But try to make your profile clear:

• what you build
• who it's for
• what problem it solves

Your profile is basically your landing page inside X.

If you have a good X account, skip this step, if you don't watch this tutorial

Step 2 — Join Relevant Communities

Communities are a great place to discover your audience.

For example, my product XToGrow targets:

• developers
• founders
• indie hackers

So I joined communities like:

Startup Community
https://x.com/i/communities/1471580197908586507

Build in Public
https://x.com/i/communities/1493446837214187523

Build in Community
https://x.com/i/communities/1521855238277414913

Inside these communities you'll quickly see:

• builders sharing projects
• founders asking questions
• people discussing tools

Which means potential customers are already there.

Step 3 — Show Up in Conversations

This step is simple.

Just:

• read posts
• leave comments
• join discussions

Don't spam. Don't sell immediately.

Just exist in the conversation.

The goal here is visibility.

People start recognizing your name.

Step 4 — Build a List of Potential Customers

This is one of the most powerful features on X that many people ignore: Lists.

You can create lists of users you want to track.

For example:

• indie founders
• SaaS builders
• marketers

When someone in your list posts something new, their posts appear near the top of your feed.

This allows you to respond quickly.

And timing matters.

When you comment shortly after someone posts, they notice you.

Often they become curious and check your profile.

Step 5 — Follow and Build Connections

When someone interacts with you:

• they might visit your profile
• they might follow you

When they do, follow them back.

Once both sides follow each other, you can send a direct message.

Important tip:

Avoid sending DMs to people who don't follow you.

It can trigger spam detection.

Step 6 — Start Conversations in DMs

Once you have mutual follows, you can start conversations.

Usually I:

• say hello
• ask what they're building
• introduce my product naturally

Sometimes I send the landing page.

Sometimes we just talk.

Not every conversation becomes a sale.

And that's fine.

The Actual Numbers

On a typical day I try to:

• interact with ~50 people
• send ~50 DMs

That usually leads to:

1–2 sales per day.

Which doesn't sound huge.

But the math becomes interesting over time.

Example:

1 month → ~60 customers
1 year → ~600 customers

For a small indie product, that's a very solid foundation.

The Problem With Doing This Manually

The biggest issue with this workflow is time.

Doing everything manually can take:

4–8 hours per day.

Which is not ideal if you're also building the product.

So I built a tool to help automate most of this process.

Introducing XToGrow

XToGrow is a tool designed to help builders grow and sell on X faster. https://xtogrow.com

It helps with three main things.

1. Finding Potential Customers

XToGrow scans posts and conversations on X to find people interested in your niche.

You can filter by:

• language
• country
• followers
• following
• website presence

This helps you build targeted lead lists quickly.

2. Smart AI Comments

The tool uses AI to generate contextual replies on high-engagement posts.

This increases:

• visibility
• followers
• profile visits

And helps your account appear in more conversations.

3. AI-Powered DMs

XToGrow can also help you send personalized messages across different languages.

This makes it easier to:

• start conversations
• introduce your product
• convert followers into customers

Instead of spending hours manually searching and replying, you can move much faster.

Final Thoughts

Selling globally isn't easy. But it's also far more accessible than most people think.

If you are a developer or indie builder, you already have the hardest skill:

you can build.

The rest is mostly:

• showing up
• talking to people
• improving your product

And over time, those small interactions compound.

Who knows.

Your next customer might be on the other side of the world.

So if you're building something today…

maybe it's time to think global. 🚀